Bill Gates and Barca

What do FC Barcelona, the best football club in the world and American business magnate Bill gates have in common?

Today I like to write my blog about my favorite football club FC Barcelona. Watching last night’s match for the King’s Cup of Spain against Osasuna on Barca TV, there was a commercials that caught my attention. It was a commercial featuring Bill Gates wearing a Barca shirt and talking about FC Barcelona. Under the slogan 'More than a goal… End Polio. Meaning FC Barcelona has put itself at the service of the Bill & Melinda Gates Foundation to help improve its media message and global recognition, and thus facilitate programs and news about the eradication of the disease polio.

Last summer The Fundacio FC Barcelona and the Bill & Melinda Gates Foundation signed a collaboration agreement, that wishes to promote the campaign to get rid of the polio disease for good. The agreement between the two foundations wishes to speak out for awareness of the illness and encourage society and relevant organizations to join the fight against polio. The Bill & Melinda Gates Foundation and the The Fundacio FC Barcelona share the same objectives.

FC Barcelona and Bill Gates have a special sense of social responsibility. The two try to help those in need, life is not just about watching football or having fun, it is also helping people in need. FC Barcelona is known for its beautiful football, superstar Lionel Messi and many prices. But the club was also the first club in 2006 with shirt sponsor Unicef, the club donates 1,5 percent of their revenues to Unicef. What a beautiful combination of sport PR and caring.

The Bill & Melinda Gates Foundation are always looking for strong and prestigious alliances to join forces and give shape to their projects. The Bill & Melinda Gates Foundation is like FC Barcelona  a family foundation which also defines the social message. That is why Bill Gates choose for this club, who already where doing such projects, for instance for their new shirt sponsor Qatar Foundations. I wish more big football clubs would follow the example of FC Barcelona and maybe we can than reach more people in need.