Which club brands are the most powerful

Today i want to share with you wich club brands are most powerful in the Europe. This week I read a post on the ten best best known European football brands The article referenced a sport + mark 2010 study of brand recognition among football fans in the top five markets in France, Germany, Spain, UK & Italy.
I thought it might be interesting to look at this data and see which club brands were the most powerful. And see to what degree being aligned with a specific club  is a factor, in addition to sponsoring tournaments like the FIFA World Cup, UEFA Champions League or UEFA European Championships. So, let’s take a look at the Delloitte & Touche Money League of clubs along with the brands listed in the sport+markt survey associated with them.

1. Real Madrid –                     adidas (1), Coca-Cola (5), Audi (8), bwin (9)
2. Manchester United              Nike (2), AIG (6), Audi (8),
3. FC Barcelona –                   Nike (2), Audi (8), Unicef (15)
4. Bayern Munich –                adidas (1), Coca-Cola (5), Audi (8)
5. Chelsea –                             adidas (1), Samsung (10), Heineken (20)
6. Arsenal –                             Nike (2), Emirates (5)
7. Liverpool –                          adidas (1), Carlsberg (7)
8. AC Milan –                         adidas (1), bwin (9)
9. AS Roma -                         
10. Inter Milan –                     Nike (2)
11. Juventus –                         Nike (2)
12. Olympique Lyon –            Umbro (16), Orange (18)
13. Schalke 04 –                      adidas (1)
14. Tottenham Hotspur –        Puma (3), Carlsberg (7)
15. Hamburger SV –               adidas (1), Emirates (5)
16. Olympique Marseille –      adidas (1), Orange (18)
17. Newcastle United –          adidas (1)
18. VfB Stuttgart –                 Puma (3), Coca-Cola (4)
19. Fenerbahce –                     adidas (1), Audi (8)
20. Manchester City –             Umbro (16)

From the Sport+Markt list Reebok, Opel, Vodafone, Ford MasterCard and Sony were not represented by a club from the Delloitte & Touche Money League clubs? Strange looking at Opel who in 2001 where the most successful shirt sponsor.Vodafone is a massive sponsor of sport and had a run with Manchester United a few years ago from which they may still be associated with. Reebok sponsors Manchester United Ryan Giggs. Thierry Henry (Mister Arsenal) and  Iker Casillas in Spain. And formally kitted out Liverpool and Manchester City. AS Roma are the only club in the top 20 not linking with a big sponsor.

The big winner I think is Audi. They have partnerships with al big teams I the top five. With also allowed them to create the Audi cup in the summer, where all the big clubs feature. Adidas and Nike are also winners, but they were already big names in the sports industry. Adidas and Nike sponsor 15 of the 20 clubs in the top 20. AS Roma AS are the only club in the top 20 not aligned with a big sponsor. They are sponsored by Kappa (an Italian company specialized at the manufacture of sporting clothes and accessories) and Wind an Italian telecom operator.